About Us

Why I Started This

The Thin Proud Line started the day I learned LGBTQ+ support might be defunded from our national suicide hotline. A government that claims to protect everyone was threatening some of the most vulnerable. That hit me hard. I couldn’t stay silent.

I’ve worked for almost 20 years as a designer, animator, and creative director. I’ve helped others tell their stories, but it never felt like enough. This project is different. This one’s mine.

I haven’t always been out in the community. This brand is part of me coming forward—openly, honestly, and with intention. It’s how I’m joining the line that so many brave people have already held.

The idea came from seeing thin line flags: blue, red, green. They’re meant to show support, but too often they’re used to silence others. I asked myself: what if we turned that symbol into something that lifted people up instead?

That’s what the Thin Proud Line is about. Reimagining. Reclaiming. Creating a symbol that says patriotism means caring for everyone.

We donate with every order. We tell the truth about what’s going on. We support other LGBTQ+ creators. And we’re building something rooted in clarity, care, and connection.

We are not alone. We are not silent. We are the Thin Proud Line.

- Ian Johnson, Founder